Back in January at CES 2022. No “fresh” OLED TV variants were presented at Samsung’s booth. But the South Korean brand, when discussing this issue, made it clear that the first such model will soon appear. Now we can already say something about the new series.

Samsung will introduce its first QD-OLED TV in the second quarter. Most likely, it will happen in May 2022. The new models use the well-known OLED and quantum dot technology. The series of TVs is designated Samsung S95B and will be available in two diagonals of 55 and 65 inches. Consider the Samsung QE65S95B QD-OLED TV review as a representative of this line.

Samsung S95B review

It is interesting that Samsung does not use “QD-OLED” as a term, unlike Sony. The reason lies in the competition. After all, LG also uses the OLED designation, and Samsung is going to compete directly with that brand.

The Samsung S95B OLED, as the company calls it, combines the performance of the “Neural Quantum 4K” processor with the intelligence of the Tizen platform. Added to the spec is “Samsung Object Tracking Sound” and “Q-Symphony” with Dolby Atmos. All of this comes in a slim LaserSlim design. In addition, the S95B series received an increase in peak brightness of the OLED matrix.

Design

The design solution seems to be inspired by last year’s Samsung QN800A series, if you consider the Samsung QE65S95B from the front. This attractive and sleek design is made with frameless technology. It is called “4 Bezel-less”. The S95B screen is supported by a central solid stand. The color design is Carbon Silver.

The back of the Samsung QE65S95B TV is a flat panel for the most part. In the center is a relatively small protruding case where the TV’s stuffing is located. The right side of the system contains the interfaces, which point sideways and downward. There are no height or tilt adjustments for the Space Carbon color stand.

A distinctive feature of Samsung’s S95B series is the integrated anti-reflective coating of the screen. Previously, OLED matrices in TVs were not equipped with such anti-reflective coating, which really copes so well with external light. Subjectively, the difference with the conventional OLED version is well felt. As we know, screen reflections have always been the biggest problem with OLED TVs. That’s why Samsung S95B offers a “new approach” to this problem.

As for mounting the Samsung S95B series TVs on the wall, a VESA mount is not included. A wall mount, a few millimeters thick, is being developed to allow the QE65S95B to be mounted as close to the wall as possible. Various sources say that such a VESA mount is priced at $120.

Connections

The interface of the Samsung 65S95B TV quite expectedly has four HDMI 2.1 ports. By the way, all Samsung 2022 TVs, starting with the QLED Q70B series, that is, all models with a 100 Hz panel, have a total of four full HDIM 2.1 interfaces. Accordingly, HDMI 2.1 functions such as ALLM, eARC and VRR are present. In addition, there is a built-in triple tuner, a pair of USB 2.0, Ethernet, Wi-Fi and S/PDIF output. There is a slot for a CI+ module.

Picture 

The display matrix has a maximum refresh rate of 100 or 120 Hz (depending on the region), which is used with one of the four HDMI 2.1 interfaces. The specifications state that the native matrix frequency can reach up to 144 Hz. Unlike conventional OLED panels from LG, Sony, and Philips, which use a WRGB display (white, red, green, and blue subpixels), Samsung’s S95B series offers a “pure” OLED RGB display.

Thus, red, green and blue subpixels are available for each pixel. The light-emitting substrate is a layer of blue OLED emitters, each with a green and red filter with quantum dot material. Consequently, the color display has the ability to display real colors on brightness peaks without distortion.

The peak brightness of 1500 nit
According to the manufacturer’s claims, the Samsung S95B OLED TV should deliver a peak brightness of 1,500 nits. This is surely a positive factor for quality playback. Although, if we approach these claims from the technical side, we see that this brightness is available only in a small 5% window. The average brightness of the whole panel is also increased. This point of the Samsung S95B review will probably be supplemented after testing the new models.

New processor and new Tizen OS

Samsung’s new S95B OLED TV introduces a new, improved “Neural Quantum 4K” image processor with a built-in color perception map. How much of a difference there will be from the previously touted and used graphics processor will be found out a little later in testing.

In any case, the “heart” of Samsung’s S95B TV effortlessly handles 4K@120Hz video signals, including HDR. In addition to HDR10, High Dynamic standards include HLG, HDR10+ and HDR10+ Adaptive. HDR10+ gaming mode is supported by the new model. Everything is controlled with the updated intuitive Tizen 6.5 platform.

The operating system now has a full-screen menu. This provides better control for the user. The real reason for the “full-screen menu,” however, is the space that is filled with sponsored content or ads. And the revenue generated from such “inserts” is pretty solid for a TV manufacturer.

Sound with Dolby Atmos encoding

Sound in TVs is always a “slippery” topic. For the S95B series, there are updates to that subtext. The Samsung 65S95B 4K OLED TV, like many other 2022 TVs, now quietly processes Dolby Atmos directly on the device. That means Dolby Atmos soundtracks from Netflix, Disney+ and others can be played directly on the 65S95B TV.

The upward-facing speakers in the Samsung 65Q95B provide room-filling sound “already from the factory.” And that’s another positive innovation. Dolby Atmos processing works in conjunction with the “Q-Symphony” feature, which combines the sound of TV speakers and compatible sound panels. Yes, additionally, the “Samsung Object Tracking Sound” feature returns in new models.

Wireless Dolby Atmos.

As a bonus, Dolby Atmos 3D sound can be streamed via eARC to compatible sound panels and AV receivers via HDMI with channel return. You can also consider wireless transmission of Dolby Atmos signals to Samsung sound panels that support this feature as a novelty. Unfortunately, the signal is not transmitted in Dolby TrueHD format. But streaming providers don’t usually stream sound in this format.

Samsung S95B Specifications

S95B Price

As for the price of Samsung’s S95B series of TVs, the new models are expected to arrive in stores in May 2022. As we mentioned earlier, the series will come in two sizes 65 and 55 inches. These are the European models Samsung QE65S95BAU and Samsung QE55S95BAU. There is an opinion that the novelty will not be too expensive.

The models for the USA market are the Samsung QN55S95BAFXZA priced at $2,200 and the Samsung QN65S95BAFXZA priced at $3,000. These price tags are recommended on Samsung’s official website. Amazon is already taking pre-orders for the new S95B models. For the European market, Samsung is still in the process of coordinating prices as of mid-March 2022. In the Russian segment, there is no information about the novelty yet.

Summary of the S95B review
To conclude the review of S95B from Samsung, let’s sum up the traditional summary. In fact, looking at the Samsung QE65S95B TV, we can note several positive points. For example, for the first time it mentions the native frequency of the TV matrix at 144 Hz, which we have previously seen only in monitors. Let’s assume that this is the maximum at the moment. But 100 or 120 Hz at VRR is also noteworthy.

In addition, Samsung’s S95B series got rid of the WRGB-type panel. At many past reviews, our readers have pointed out the manufacturers’ slyness on this point. In the new premium S95B series, the manufacturer got rid of the One-Connect-Box. Now it is a “standard” TV. We cannot ignore the built-in sound system with Dolby Atmos support and total power of 60 W.